Turn training into something
your producers actually want to do.
ProducerForge uses AI to deliver practice calls that feel completely real — with lifelike prospects, real objections, and instant scoring after every call. Producers compete on live rankings across the agency, district, state, and the full Farmers network, so training stops feeling like homework and starts feeling like a game they want to win.
No wasted leads. No awkward role-play. No recycled scripts. Just sharper producers, better conversations, and more confident salespeople.
$49.50/mo flat — every producer in your agency included.
The IMPACT Framework
100-point scoring across 6 competency areas
Agents compete harder when the reps count.
Live rankings, daily pressure, weekly races, and a flat $49.50/mo price tag that covers every producer in the building. Your team will practice harder when they can see exactly where they stand.
The Full Personality Spectrum
From sunshine and rainbows to full-on grouch — every personality type your producers will face in the real world. Dynamic scenarios, real objections, and natural resistance across unlimited simulated calls.
No Script Required
Scored against proven sales competencies, not memorized phrases. ProducerForge is completely method-agnostic — it works perfectly alongside whatever sales system your agency already uses.
Scored. Ranked. Every Day.
Every scored rep moves the standings. Daily and weekly challenges turn training into a real race across the agency, district, state, and the full Farmers national board — Easy, Medium, or Hard.
Onboarding to Ongoing
Use it to get new producers up to speed fast, then keep them there. Without consistent reps, producers slide back to what's comfortable. ProducerForge builds the muscle memory that sticks.
Real Objection Practice
Producers practice handling the exact objections they'll face in the field — price, timing, 'I already have coverage,' all of it. After every call, targeted coaching shows them exactly what to fix.
Zero Leads Burned
Role-play with coworkers is inconsistent and awkward. Real leads are too valuable to waste on a green producer. ProducerForge gives your team a better option for both.
Choose your difficulty.
Higher difficulty = harder prospects AND more points.
1 objection — either an opening or closing objection. Low pushback. Winnable with light convincing.
1 opening objection + 1 closing objection. Moderate pushback. Requires solid value-building to close.
2 opening + 2 closing objections. Firm pushback and closing objections stack. Strong discovery AND objection handling required.
Who's Winning Right Now?
Live rankings · Agency · District · State · Farmers National · Updated after every scored attempt
The board is live.
Your agency's name is on it.
Every producer. Every scored rep. One leaderboard. $49.50/mo flat — unlimited producers, unlimited reps, zero leads burned.